LO1 - M1: Distribution and Marketing
Distribution and marketing methods Distribution Vertical integration is when a company controls the production, distribution, and exchange of its products. The meaning of distribution in the context of the TEMPO magazine is where the magazine will be available to purchase for target audience members to buy and consume it. I believe that "Streetlight Haze" would be available to purchase from stores such as GAME, HMV, Waterstones, WHSmith, Amazon, Argos, CEX and eBay. I have chosen these stores for several reasons: The reason why I nominated HMV, CEX and GAME as stores for distributing this magazine is because these stores are Film, music, TV and video game stores, and I believe that members of the target audience are most likely to shop at these stores in hopes of looking for a product similar to "Streetlight Haze" and TEMPO in general. The reason why I believe that stores such as WHSmith and Waterstones are viable store choices is because they are both book stores t...
